Three Rules of Online Donations
Are you accepting donations online? That may seem like a silly question in today’s electronic climate, but many organizations still don’t take full advantage of the use of their websites for...
View ArticleYour Website – 5 Tips on Design and Function
We all know that when it comes to your online presence, content is key for engaging your constituency. But have you carefully planned out how to guide your users to that information? Website design...
View ArticleFive Trends You Should Know About
Are you engaging your donors effectively online? Online communities and your overall web presence are becoming more and more important in raising money and connecting with your community. Much can be...
View ArticleTurn School Spirit into Donations Using Social Media
In our recent informal review of alumni associations of large and small universities, we found those with the most active community (and highest donations) engaged their alumni in social media as well...
View ArticleWondering what your donors are thinking? Ask them!
As we constantly try to engage both volunteers and donors in our organization, we always try and predict their behavior. We rely on past trends and actions but, while always a good place to start, it...
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Building Donor Trust Online: Is Your Website Ready?
As online giving grows as a major source of individual donations for nonprofits, it is important to ask yourself if your website is giving friendly. Is it branded effectively? Does it convey trust...
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Online Marketing – What’s YOUR Strategy?
As donor engagement becomes more and more important to your bottom line, developing and maintaining an online marketing strategy is key. Components of your strategy should include: Your Website. Your...
View ArticleCreating An Effective Social Media Policy
All organizations should have a social media policy that provides guidelines for social media managers and employees. There is no need to make it a big, long document but there is a need to establish...
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Maximize Your Email Appeal Results
Now is the time of year to make sure you are doing everything you can to reach your donors – both in print and online. Here are some very simple steps to follow in order to gain donor confidence and...
View ArticleBoard Recruitment
By Beth McCall, Consulting Director for Pride Philanthropy Board recruitment is an essential part of a successful fundraising organization. Board members can open doors to new donor prospects, help...
View ArticlePlanning for 2014: Database Updates
As we approach the end of the year and begin looking toward our objectives for 2014, now is the time to make sure your database is in order. Hopefully, you have initiated a successful annual appeal in...
View ArticleOnline Engagement: How to Get Your Donors Hooked
As online fundraising becomes more and more important, you need to be able to create and promote the same energy you convey to donors in person. How are you connecting with your constituency? Website...
View ArticleMoves Management: Unlock the Power of Your Database
Moves Management: a process by which a prospective donor is moved from cultivation to solicitation. Are you effectively reviewing and managing your prospective donors? Effective data management...
View ArticleHospice Fundraising: Focus on Major Gifts
by Joni King, Senior Vice President, Pride Philanthropy As more people live longer with more complex terminal illnesses, hospice organizations know that the need for their services will continue to...
View ArticleTop 4 “Must Haves” on Your Website
Website design and content is an ever-changing and unique science that you should be using to engage, inform and support your constituency. While content and navigation will vary, there are 4 key...
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Targeting Millennials
by Lucy Lyons, Client Service Specialist, Pride Philanthropy Millennials (those individuals aged 18 – 34) are often characterized as being fickle, lazy, impatient and self-centered. Time Magazine even...
View ArticleBuilding Donor Loyalty
Obtaining new donors and support is always a goal of any non-profit organization. But how are you engaging your current donors? Before chasing new donors, it is important that you take a step back...
View ArticleWebsite Analytics: Tracking Your Online Visitors
With the increase of online donations and interactions, your website is a key component of your organization. But these days it is not enough to just have a website – you need to know how your website...
View ArticleHow Effective Is Your Social Media Policy?
I recently sat in on a board meeting of a small nonprofit organization and they discussed social media – apparently, the entire board could access the organization’s Facebook account and were...
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Planning Your Campaign PR
by Joni King, Senior Vice President, Pride Philanthropy When getting ready to plan our campaigns, we tend to focus solely on developing our prospect lists, soliciting lead gifts, making sure we have...
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